IgalMR Films Video Production

HCA Creative Brief

Tell us about the story you'd like us to tell. The more specific you are — especially about the moments that matter to you — the closer the first cut will be. Only the patient's name is required; anything you leave blank we'll follow up on.

01 Who's sending this

So we know who to follow up with.

Your name

Your email

02 The patient & the team

Who the story is about, and who we'll be sitting down with.

Patient / subject name *

Condition or procedure

Service line

Hospital / facility

Who we'll be interviewing One per line, with their role — e.g. “Dr. Priya Raman — Interventional Cardiologist”

03 What the video needs to say

The takeaways that matter most, and how it should feel.

Key message 1 The single most important thing a viewer should take away.

Key message 2

Key message 3

Tone Choose as many as apply — most videos are a blend.

04 Moments & boundaries

The lines that have to make the cut — and the ones that can't.

Must-include moments or quotes Anything that has to survive the edit. If you know the line, write it out.

Must-exclude topics Anything that can't appear — legal, privacy, or otherwise.

Anything else we should know Backstory, sensitivities, people to thank, deadlines.

Saving keeps your answers in this browser on this computer only — nothing is sent to us until you press Send brief. Come back to this same link to pick up where you left off.

✓

Thank you — your brief is on its way.

Igal has everything he needs to start. He'll follow up directly if anything needs clarifying.

Questions? Email igalmrhca@gmail.com.